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This site had the following on the web page, "WELL HELP LIGHT YOUR BUSINESS." Our analyzers noticed that the web site said " We understand the benefit of quality lighting and assist our customers in making the best choice when purchasing lighting products." The Website also stated " Energy Efficiency, Value and Sustainability are the foundation for every application. Quality Products, Unmatched Technical Expertise, Extra-Effort Service That is the Leadership found at Cumberland Distributors. Energy Efficiency, Value and Sustainability. Cumberland Distributors has a business focus solely on high ." The website's header had Cumberland Distributors as the most important keyword. It was followed by Madison Lighting Distributor, Madison TN Lighting Distributor, and Madison Tennessee which isn't as highly ranked as Cumberland Distributors. The next words the site uses is fluorescent fixtures. induction fixtures was also included and could not be viewed by search engines.